Having a strong grasp of software usage empowers individuals with the freedom to explore and have fun with creative elements. Whether it's graphic design, video editing, or web development, knowing how to navigate software tools enables us in unleashing our imagination and ability to express.
It opens up a world of endless possibilities, where one can manipulate colors, shapes, and textures, transforming ideas into captivating visuals or interactive experiences.
Creating an Identity
A good brand identity logo is memorable, versatile, and effectively communicates the essence of the brand.
Describe your image
Packaging Design
Packaging design is an art form that goes beyond mere aesthetics. It is a skillset that enables brands to tell their unique story on a daily basis, building loyalty and trust with their customers. Effective packaging design is a powerful tool that captivates consumers, evokes emotions, and establishes a lasting connection. It requires a keen understanding of brand identity, target audience, and market trends. The principles applied in packaging design, such as visual hierarchy, color psychology, typography, and composition, are transferrable to any creative application. Whether it's web design, advertising, or product development, the expertise gained in packaging design equips professionals with the ability to create visually compelling experiences that resonate with audiences. It is a skillset that unlocks endless creative possibilities, enhancing brand perception and driving meaningful engagement across various mediums.
Design Thinking Applied
The challenge was to get buy in and to generate excitement across 2 large corporations undergoing a merger. Research indicated that a conventional approach would be low risk, low rewards. Looking at the challenges of ensuring a positive merger and to ensure that all associates believe and feel part of a new culture, vision and aims for the success of the new brand. It required me to unpack the overall business strategy and then to formulate a plan to introduce the new strategy and vales to all the employees so that they not only buy into these but live these daily. I proposed to take inspiration from Dr Zeus who delivered a message in an unorthodox manner and I implemented this fun way in delivering the new strategy and vision that allowed each associate to connect with the values in a unique way, adopting these as their own. I ensured that the week was filled with activities and ended the week off where we celebrated our people.
